Feature: Design history

 
The first couple of American billboards

The first couple of American billboards

Otis and Dorothy Shepard, the ‘Scott and Zelda’ of mid-century advertising graphics, were neglected when design history was written. A new book brings their colourful legacy into vivid focus
 
Powered flight

Powered flight

For fifteen years, Pegasus, an international biannual corporate magazine designed by Derek Birdsall, led a charmed life.
 
Bitworld

Bitworld

Digital archeologist Jim Boulton explores the creative history of computer technology
 
In the right place

In the right place

In this extract from his book, Gerald Cinamon explains how he brought integrated book design to Penguin – first at his kitchen table in the 1960s; later as chief designer
 
Leftovers with a bad taste

Leftovers with a bad taste

In the past century the use of ‘trade characters’ built brand loyalty while reinforcing stereotypes
 
Tightly packed

Tightly packed

Owen Jones’s trademark design for biscuit tins has stayed the same for generations
 
Tony Brook on collecting

Tony Brook on collecting

Spin’s founder, the subject of Reputations in Eye 86, talks about his passion for poster collecting
 
Rub-down revolution

Rub-down revolution

A generation before home computers, Letraset’s dry transfer lettering made desktop typography possible – and gave a small group of type designers new insights into letterform construction through the art of stencil-cutting
 
A tradition with breaks

A tradition with breaks

Stencil typefaces – late arrivals on the typographic scene – are going in new directions and rediscovering their history.
 
Puffins on the plate

Puffins on the plate

How the Russian revolution – plus new technology – led to a colourful and radical change in children’s book publishing.
 
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