Will Novosedlik
Recent articles by Will Novosedlik
Branding as mythology
Issue 19, Winter 1995
Branding experts draw on centuries of myth-making to imbue products with emotional symbolism
Culture in a cold climate
Issue 25, Summer 1997
In the ‘post-intellectual’ era, four Canadians use their talents in the service of creative…
Dumb
Issue 22, Autumn 1996
Are designers who proclaim the end of print turning their backs on design's critical purpose and…
Money. Magic. Light.
Issue 28, Summer 1998
Factors of scale ensured a glittering take-off for two corporate identities. But what do they…
The producer as author
Issue 15, Winter 1994
For Bruce Mau, graphic design is a way of investigating ethical, cultural and philisophical issues
Bards of the balance sheet
Issue 21, Summer 1996
How corporate designers turn routine annual reports into epic narratives of business triumph