Eye Magazine | Author | Will Novosedlik

Will Novosedlik

Recent articles by Will Novosedlik

Branding as mythologyIssue 19, Winter 1995
Feature

                                            Branding experts draw on centuries of myth-making to imbue products with emotional symbolism
            
Culture in a cold climateIssue 25, Summer 1997
Feature

	In the ‘post-intellectual’ era, four Canadians use their talents in the service of creative discourse and the act of reading
            
DumbIssue 22, Autumn 1996
Feature

                                            Are designers who proclaim the end of print turning their backs on design's critical purpose and cultural role?
            
Money. Magic. Light.Issue 28, Summer 1998
Feature

                                            Factors of scale ensured a glittering take-off for two corporate identities. But what do they actually communicate?
            
The producer as authorIssue 15, Winter 1994
Feature

                                            For Bruce Mau, graphic design is a way of investigating ethical, cultural and philisophical issues
            
Bards of the balance sheetIssue 21, Summer 1996
Feature

                                            How corporate designers turn routine annual reports into epic narratives of business triumph