Max Bruinsma
Recent articles by Max Bruinsma
Keep it simple
Issue 26, Autumn 1997
Mieke Gerritzen brings her visual language of graphic emblems and clear-cut lines, colours and type to the Web
Best before
Issue 27, Spring 1998
British supermarkets display packets and tins whose graphic design codes have a longer shelf life than the food inside
Serious doodling
Issue 28, Summer 1998
Working in the crash-prone pre-history of multimedia, Post Tool has a brand of graphic design that is closer to televsion
The diaphanous machine
Issue 26, Autumn 1997
Designers can bring clarity and consistency to Web interfaces and find new ways to organise navigation
The aesthetics of transience
Issue 25, Summer 1997
With computers as the means for limitless manipulations of signs, designers now exalt subjectivity and impermanence
What you see is how you think
Issue 31, Spring 1999
A graduate student competition resulted in hybrids of browser and search engine that redraw and re-invent the fundamentals of “surfing the Web”
Design mirror
Issue 29, Autumn 1998
A reflection of Eye in the winning and commended entries for the 1998 D&AD Student Awards Publishing Design category
Commercial Art
Issue 29, Autumn 1998
Oliviero Toscani's monumental and confrontational art direction and photography has provoked many different critiques and gut reactions as he tries to blur the line between fine art and advertising, an approach he has continuted with Colors and Fabrica. Like a Virgin? (David Bernstein); Benetton’s gospel (Max Bruinsma); Fabrica: Heaven, Hell or Purgatory? (Teal Triggs); Business as usual (Judith Williamson)
Reputations: Piet Schreuders
Issue 32, Summer 1999
‘I don’t want to know the canon, because it is completely irrelevant and transient. If you fight the canon you become a product of its system’
First Things First Manifesto 2000
Issue 33, Autumn 1999
Thirty-three visual communicators renew the 1964 call for a change of priorities
Style is content
Issue 32, Summer 1999
Is there any use in overturning the existing hierarchies between verbal and visual form?
Fuzzy logic for furry animals
Issue 29, Autumn 1998
Reason, sense and high-tech at the FUSE98 conference
Enigma variations
Issue 19, Winter 1995
Studio Dumbar uses its posters for the Zeebelt Theatre in the Hague for anarchic type experiments
Rescue meaning
Issue 28, Summer 1998
To communicate more than mere messages for a client, designers must adopt an editorial point of view
Learning to read and write images
Issue 25, Summer 1997
Merging more and more with a 'metadisciplinary' visual culture, the role of graphic design is changing…
The oldness of new
Issue 26, Autumn 1997
Does graphic design need redefinition? Maybe, but the profession's rich visual tradition should not be discarded…
A rhetoric of images
Issue 27, Spring 1998
To acquire the status of serious conveyors of ideas, images still have to overcome a 'class…
Sampling the modern inheritance
Issue 31, Spring 1999
Critiques of Modernism often fail to acknowledge the movement’s marrying of poetry to structure
Trial and error
Issue 30, Winter 1998
If designers want the audience to interact, then designing is transformed into making the problem-solving playable.
Push & pull
Issue 29, Autumn 1998
Graphic design and advertising are two of the great driving forces in today's visual culture.