Feature

 
An Atlas of Typeforms

An Atlas of Typeforms

Simon Esterson

As a sidebar to ‘Quiet man of letters’, Simon Esterson talks about his early encounters with this…

 
Sans serifs in suburbia

Sans serifs in suburbia

Simon Esterson

Sainsbury’s brought 1960s Modernism to the kitchen cupboard

 
Identity preserved

Identity preserved

Jay Prynne

The labels for Tiptree jams stand out by staying the same

 
Well fed in the West End

Well fed in the West End

Simon Esterson

Ardizzone’s menus evoked a mid-century world of food-loving Londoners

 
Sticky business

Sticky business

Tom Harrad

The dead-wrapped Tunnock’s Tea Cake is both hipster treat and Scottish design classic

 
Leftovers with a bad taste

Leftovers with a bad taste

Steven Heller

In the past century the use of ‘trade characters’ built brand loyalty while reinforcing stereotypes

 
Tightly packed

Tightly packed

Jay Prynne

Owen Jones’s trademark design for biscuit tins has stayed the same for generations

 
Fry like a spy

Fry like a spy

Patrick Baglee

The comic strip simplicity of Len Deighton’s Action Cook Book taught bachelors how to cook

 
Purple reign

Purple reign

Jay Prynne

One of the world’s oldest chocolate bars has kept the same colour through thick and thin

 
Labelled with love

Labelled with love

Paul Keers

The new craft beers come in bottles, ideal for trendy bars and hipsters who want to display what they’re…

 
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