Eye Magazine

Sainsbury’s brought 1960s Modernism to the kitchen cupboard

The labels for Tiptree jams stand out by staying the same

Ardizzone’s menus evoked a mid-century world of food-loving Londoners

The dead-wrapped Tunnock’s Tea Cake is both hipster treat and Scottish design classic

In the past century the use of ‘trade characters’ built brand loyalty while reinforcing stereotypes

Owen Jones’s trademark design for biscuit tins has stayed the same for generations

The comic strip simplicity of Len Deighton’s Action Cook Book taught bachelors how to cook

One of the world’s oldest chocolate bars has kept the same colour through thick and thin

The new craft beers come in bottles, ideal for trendy bars and hipsters who want to display what they’re…