Feature
Do it yourself
Fraser Muggeridge reads a trusty manual that shows how to fix almost anything
Reputations: Alex Steinweiss
‘I got this idea that the way they were selling these albums was ridiculous. The covers were just brown, tan or green paper. I said, “Who the hell’s going to buy this stuff? There’s no push to it. There’s no attractiveness. There’s no sales appeal.” So I told them I’d like to start designing covers.’
Symbols and survival
In their forthcoming book, the partners tell some of the stories behind their work for clients such as Chase Manhattan, Mobil, Pan Am, Time Warner and the Smithsonian
Reason and rhymes
Can design for contemporary jazz, world and experimental music have a meaningful partnership with the musical content?
Brand discipline
Branding is not design and it is not marketing. Branding is a discipline we have to define
