Lynne Ciochetto

Recent articles by Lynne Ciochetto

Advertising and the globalisation of aspiration

Issue 59, Spring 2006


Global visual culture is dominated by the values of the industrialised West

Advertising’s second coming

Issue 62, Winter 2006


This book provides a succinct overview of alternative advertising strategies that have become prominent in…

Public toilet signage (text in full)

Issue 46, Winter 2002


The particular in the universal

Recent blog posts about Lynne Ciochetto

Gays, junkies & Africans: who cares?

20 July 2012
Design education, Design history, Graphic design, Information design, Posters, Visual culture

The international challenges of communicating AIDS awareness
Contemporary consumer society has particular features that present communication challenges for the social service sector…

Ads for good

14 June 2011
Graphic design, Illustration, Posters, Visual culture

Billboard strategies in cross-cultural social service advertising campaigns
Social service and government advertising has been used in industrialised countries for most of the…

Merely cosmetic

27 August 2010
Magazines, Technology, Visual culture

Are Asian skin-lightening creams being whitewashed for the west?
In the recent era of globalisation of business, the cosmetic and personal product manufacturers are…

Green USP?

24 March 2010
Graphic design, Photography, Visual culture

Greenwashing and design in the age of ethical consumption
In the contemporary era of heightened green awareness and ‘ethical consumption’, major companies have quickly…

Male-gazing in NZ, Russia and NYC

10 November 2009
Photography, Posters, Visual culture

Lynn Ciochetto on the creation of new needs and markets
Much advertising in the past has been about creating new needs and taboos that can be…

A going concern

13 August 2009
Graphic design, Illustration, Typography, Visual culture

Toilet signage as an international cultural artefact
Toilet signage is such a deeply embedded part of contemporary life, writes Lynne Ciochetto, that…